our approach

blnqr science - FAQ

what scientific basis is there to blnqr?

The idea of a blnqr is to get data from the part of our minds that know things below our conscious awareness. This kind of mental processing goes by various names, including gut feeling, intuition, rapid cognition, thinking without thinking, thin slicing, and System 1. We built blnqr to get access to that mental process by asking people to make simple choices quickly. There is debate around the differences between "fast explicit" and "true implicit" cognition, but we know that people answer differently when faced with a situation where they have to react and not think. These differences are always characteristic of System 1 processes.

what is System 1 thinking?

System 1 and System 2 are labels for our two modes of thinking. As described by Daniel Kahneman in his book Thinking, Fast and Slow, "System 1 operates automatically and quickly, with little or no effort and no sense of voluntary control" (20).

how is blnqr related to traditional data collection in the social sciences?

You can think of some blnqrs as mobile web-based data collection instruments. They much better than traditional modalities such as in-person interview, phone, and mail, whether computer assisted or not, in terms of response rates, poor question wording, and context bias. 

what evidence is there that blnqr collects intuitive data?

Studies have shown that higher-level cognitive activity requires at least two seconds

are blnqrs better than surveys?

The Total Survey Error (TSE) model is used in the modern field of survey data collection and analytics to describe and control sources of error (variance and bias) in surveys. We will continue to provide blog posts on the subject of TSE, but overall we feel that blnqr provides huge improvements in almost all sources of error, especially nonresponse error and validity.

where can I learn more about rapid cognition?

An excellent popular treatment of the concept is Malcolm Gladwell's work Blink: the Power of Thinking Without Thinking. A much longer, more detailed, and scientific treatment is Daniel Kahneman, Thinking, Fast and Slow. blnqr the product is even more inspired by the work of Gerd Gigerenzer, who is less concerned with overcoming biases and more interested in learning what System 1 has to offer. A good example of his work is Gut Feelings: The Intelligence of the Unconscious.

what about neuroscience?

blnqr would not be possible without the spectacular growth of neuroscience over the past 30 years and its diversification into fields such as neuroeconomics, which is the neuroscience of consumer choices. This field has identified some of the neurological correlates of cognitive activity that were previously only philosophical concepts.

who uses blnqr and why?

for restaurant owners who wants to get into the heads of their customers...

blnqr is a mobile app that asks diners to "go with their guy," collecting opinions and preferences in a fun way. Unlike traditional point of purchase surveys, blnqr is fast, reliable, fun, and not subject to many of the problems associated with traditional customer surveys such as sample frame bias, satisficing, speeding, and recall error.

for youth sports organizations who want to improve officiating...

blnqr is a feedback platform offering social data collection based on rapid cognition. Unlike traditional social media, blnqr engages the fans in a game-like experience that guarantees their voice will be heard

for expectant parents who want to talk about baby names...

blnqr is a fun and playful way to get input from friends and family without getting into big arguments. People can give their thoughts by choosing quickly between pairs based on a list of names that you upload. You can give them the ability to add a suggested name. Or not.

for the Game of Thrones superfan...

blnqr is a way to express your creativity show that you can make an excellent fandom quiz. Unlike Buzzfeed, you are in control. Create an account, upload photos or words as criteria, link them to answers in the way you want, and share.

...and much more

You can visualize some of the ways to use blnqr using this diagram.

The innermost circle asks who. Are you looking for information from individuals or groups? Individual blnqrs are about discovery, trusting your gut, and listening to your heart. Group blnqrs are about the voice of the customer or social media. They try to gather the intuition of the crowd.
Next is a question about when. You might only want reactions to something happening in real time, or you may want people to play your game any time. Ecological or experiential blnqrs are played in the here and now or as it happens. An Asynchronous blnqrs can be played any time or at your leisure.
Here are ways of putting the first two categories together.
  • IE type blnqrs are a kind of record of moments, like lifelogging
  • IA blnqrs are flashcard games, self assessments, and fandom quizzes
  • GE blnqrs are great for engaging an audience in real time. A keynote speaker could use them to “ask the audience"
  • GA blnqrs are used to avoid groupthink
Moving outward is what. All blnqrs use binary (aka pairwise, dichotomous, or ipsative) choices, but they can be survey type data, meaning the player chooses between one of two items, or critique, where the player chooses one of two reactions to a central prompt. For example, you might say whether a baseball pitch was a ball or strike.
Here are some examples of types of blnqr in the third ring:
  • Mood monitor: IES
  • Rate my world: a tourist critiques sites as they occur—IEC
  • Educational test: IAS
  • Implicit association: IAC
  • Online, real time crowd judgment, such as the crowd’s reaction to a sporting event or political speech real time: GEC
  • Marketing surveys conducted at the point of purchase or during customer satisfaction follow-up: GAS
  • Offline focus group: GAC
In the outermost circle we ask how the creator will use the blnqr data. A blnqr can present a Decision, or assist in making an assessmenT. This means that the blnqr is just collecting data for later analysis. More specific examples:
  • “My favorite thing" IESD
  • Train the trainer IECD
  • Experiential satisfaction survey IECT
  • Personal chooser IASD
  • Personality test, choose a college IACD
  • Police training IACT
  • Instant poll GEST
  • Truman show: GECD
  • Observational debriefing GECT
  • What should I make for dinner GASDMarket survey GAST
  • Brand awareness GACT